Secret Alchemist is India's first clean perfume brand, co-founded by Samantha Ruth Prabhu. We craft long-lasting perfumes using pure essential oils and wheat-derived alcohol, which are free from phthalates, parabens, sulfates and synthetic dyes. Rooted in rare Indian ingredients and reimagined through modern perfumery, every fragrance is IFRA certified and FDA approved. Clean, conscious, and made for everyday rituals.